Selected work
Gajka Cosmetics
Ecommerce and brand direction for a botanical skincare business.
I designed the website, the shop structure, the product presentation, the copy, and the labels and packaging.
The challenge
A product business needs more than a pretty shop.
The products, brand and path to purchase all need to feel connected.
What I worked on
Website design
Ecommerce structure
Brand direction
Product presentation
Copy
Labels and packaging
What the website does
Clear product presentation
Each product is shown with a name and a price.
Consistent brand feel
The shop uses one botanical look from the homepage through to the products.
Simple path to purchase
The first screen leads into the products and the cart.
Brand across website and packaging
The same visual direction appears on the site and on the labels.
Visual proof
Homepage
Product grid
Product page
Labels
Building a product brand?
I can help bring the website, products and visual identity together.