A clear process gives good ideas somewhere to go.
You will always know what we are working on, why it matters and what I need from you next. The exact scope changes with each project; the logic behind the process does not.
Enquire
Get in touch with a short outline of your business, goals, timescale and what you think you need. I will review it before recommending the most useful next step.
Send a short enquiry.
Define
If the project is a good fit, we begin with discovery. This is where the ideas, problems and priorities are organised into a clear direction and agreed scope.
Project proposal, timeline and next-step plan.
Structure
Before visual design, we build the framework: positioning, content priorities, sitemap, user journey or identity direction, depending on the project.
A strategic foundation to review and approve.
Design
The visual work is developed from the approved direction. You see a considered concept in context — not a stream of disconnected options without explanation.
Presented design direction and structured feedback points.
Build and refine
For websites, the approved design is built responsively and the agreed functionality is connected. For identity projects, the complete system and applications are refined and prepared.
A working website or finished identity system ready for final review.
Launch and handover
After testing and approval, your website goes live or your brand files are delivered. You receive guidance so you understand what you have and how to use it.
Final files, handover guidance and an agreed post-launch support period.
You do not need to arrive with everything figured out.
You do need to know your business well enough to take part in the decisions. I will bring the questions, structure and design expertise. You bring the knowledge of your work, clients and ambitions. That is where the strongest result comes from.
Start with a short enquiry.
Tell me what you are building, what has changed and what you want the project to help you do next.
Start your project →